bitdrift
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Bitdrift Jobs

Marketing

Marketing Lead

SF Bay Area preferred, Remote (North America, Travel Required)

Full Time

We’re hiring our first marketer at bitdrift to radically change how developers think about observability. You’ll report into the CEO (who else?) and be responsible for growing awareness of bitdrift, crafting highly technical messaging that resonates with developers, owning feature and product launches, and a bunch of other stuff. We’re looking for a generalist who gets excited by an early role with a very wide scope. We’ll get to telling you about what some of the responsibilities are and who we might be looking for in this role. But first, a story about what we’re doing here and why product marketing is make or break for us over the next year.

bitdrift exists to solve a common, frustrating, and costly problem: observability. Developers need visibility in the things that their app runs on – whether it be servers (coming soon), or mobile devices. And though there are many, many, many observability solutions out there – including highly successful public companies – most developers will tell you that observability is still the bane of their existence. Despite (or perhaps because of) it being the single biggest line item on their infrastructure bill, developers still generally don’t have the observability data they need to really understand what’s going on. And because they pay up the nose for everything they store, whether it’s useful or not, the incentive is to be highly stingy on what they log, to the detriment of their visibility and their users.

bitdrift is a bit of an unusual startup in that we’ve been at this for a while. The bitdrift team used to work at Lyft, and over several years developed a comprehensive internal solution to the problems outlined above. It supported 50+ million devices at Lyft and saved the company 10s of millions of dollars per year. We spun out as an independent company last year with Lyft as our first marquee customer, and raised $15M from leading investors like Amplify Partners.

We are a small team of kind and talented people. Join us as we navigate the murky waters of observability with renewed hope.


What You’re Responsible For

  • Grow awareness of bitdrift among developers at target companies.

  • Build our positioning and help define our differentiated value.

  • Own messaging across the website, sales materials, etc.

  • Work with our early Sales hires on refining the GTM motion.

  • Tightly run product and feature launches (we move quickly).

  • Start exploring basic growth marketing like paid ads, gated content, etc.


Who You Are

  • Have several years of experience across several startups doing marketing.

  • Have mostly startup, not only big company, experience.

  • Have experience at technical companies working on technical products.

  • Want to get in the weeds and do IC work, not hire a team immediately.

  • Enjoy writing and view it as a powerful tool for storytelling.

  • [Bonus] Have managed a person or two before.


What We Offer

  • A vibrant and supportive team culture

  • Competitive salary and benefits package

  • Flexible working hours and remote work options

  • Generous vacation and PTO policy

  • A collaborative and inclusive work environment

  • Opportunities for professional growth and development

  • Access to cutting-edge technologies and tools

  • In person team meetups and events


How to Apply

Please send your resume, portfolio, and a brief cover letter detailing your relevant experience to jobs@bitdrift.io. Include "Marketing Lead Application" in the subject line.

bitdrift is an equal opportunity employer and encourages applicants from all backgrounds to apply. We value diversity and are committed to creating an inclusive environment for all employees.